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纵观2014各大卫视,除了模式多样、嘉宾纷纭、形态各异的节目外,电视剧依旧成为各卫视激烈争夺收视、抢占份额的重要手段,而各媒体对电视剧的营销手段也是不断推陈出新。山东卫视2014年继续秉承了之前电视剧良好的播出经验,精挑细选品质好剧,强势发力自制大剧,前伸后延品牌节目,开发创新资源形式,着力于进一步探索、创新并完善电视剧营销之路。2011年至2013年,山东卫视就曾借播出《水浒传》、《穆桂英挂帅》、《隋唐演义》等契机,整合全频道资源,播出不同主题宣传片,配合上线《闯关上梁山》、《刘
Looking at each of the major TV Stations in 2014, apart from diversified programs, diverse audiences and varied forms of programs, the television drama has become an important means for all TV stations to compete fiercely for viewing and seizing their shares. The marketing methods of the television series are also continuously updated by various media. In 2014, Shandong Satellite TV continued its good previous broadcasting experience and drafted a series of good quality plays, made great efforts in self-made drama series, extended its brand programs and developed innovative forms of resources to further explore, innovate and improve TV marketing road. From 2011 to 2013, Shandong Satellite TV had made use of such opportunities as “Outlaws of the Marsh”, “Mu Guiying Marshal” and “Romance of the Sui and Tang Dynasties” to integrate all channel resources and broadcast videos of different themes to tie in with Liangshan “,” Liu