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商家用来引诱你购买商品的手段,已经变得前所未有地隐蔽复杂。营销人员甚至会利用神经学理论来设计产品包装,以此唤起你最深层的渴望。下面介绍商店营销的10种隐秘手段,希望能对你有所启发。1.让你怀旧《广告狂人》的主角唐·德雷柏在设计柯达(Kodak)营销提案时描绘了一个感人的情景。但你每天在广告中看到的大量家人、宠物和昙花一现的童年时光,可不单是触动你心弦的伎俩。最新研究表明,这种怀旧会让人们不那么在意金钱,并愿意花费更多来购物。
The means used by merchants to lure you to buy goods has become more complicated than ever before. Marketers even use the theory of neurology to design product packaging, in order to arouse your deepest desire. Here are 10 kinds of hidden marketing store marketing tips, I hope you can be inspired. Don Draper, the protagonist of your nostalgic “Mad Men,” portrays a touching story in designing Kodak’s marketing proposal. But the large number of family, pet and flashy childhood you see in your ads each day can be more than a trick to your heart. Recent research shows that such nostalgia will make people less concerned about money and are willing to spend more to shop.