根据预测:到了2020年,每个人身上估计有多达26个智能设备。人和互联网链接在一起,每个人之间也会被链接。在这个全新领域,营销人该怎么有效地传达信息呢?近些年,对于那些极力想跟当代消费者拉近关系的营销人来说,像“全渠道”(omnichannel)、“跨渠道”(cross-channel)、“多渠道”(multichannel)这样的术语已经成为炙手可热的时髦词儿。没错儿,由于我们的渠道和终端不断地增多,营销策略越来越侧重于在正确的时间、正确的地点提供正确的内容。现在,与目录营销(catalog)、直邮(direct mail)和门店销售(in- According to the forecast: By 2020, it is estimated that there are as many as 26 smart devices per person. People and the Internet are linked together, and everyone is linked as well. How can marketers effectively communicate information in this new area? In recent years, marketers like those who “want to be closer to today’s consumers, such as omnichannel, Terms such as ”cross-channel,“ ”multichannel," have become hot-selling buzzwords. True, as our channels and terminals continue to grow, marketing strategies are increasingly focused on delivering the right content at the right place and at the right time. Now, with catalogs, direct mail and in-