财经报道一直倡导严肃、严谨、理性、专业、冷静。专业、理性有益于报道,也形成了财经报道独特的个性,但很长一段时间,财经媒体也受到一些读者的冷遇和抱怨,因为在他们眼中,大多数财经报道比较枯燥、专业性过强、可读性差、“看不懂”。 Financial reports have always advocated serious, rigorous, rational, professional and calm. Professional, rational and useful reporting, but also formed a unique personality of financial reports, but for a long time, the financial media has also been some readers cold reception and complaints, because in their eyes, most financial reports more boring, professionalism is too strong, Poor readability, “can not read ”.