伴随着市场经济的脚步声,可以说没有一个成名的企业不是紧随着广告的锣鼓声壮大起来。而且,在市场竞争中逐步成熟起来的企业家已经对广告战略有了更深刻的谋划。前不久,首都北京爆出“冷门”,由山东莱州大家乐食品有限公司主办,中国国际文化传播中心,北京合德利策划公司协办的向海内外征集“千年庆典——千年之歌” With the footsteps of the market economy, it can be said that not a famous company is not followed by advertising percussion grew stronger. Moreover, entrepreneurs who have gradually become mature in market competition have already made more profound plans for advertising strategies. Not long ago, the capital city of Beijing burst out the “unpopular”, sponsored by Shandong Laizhou Dajiale Food Co., Ltd., and co-organized by China International Cultural Communication Center and Beijing Hopdell planning company to solicit the “Millennium Celebration - Song of the Millennium”