随着社会动态的变化,人们的道德观念,审美情趣也发生了极大的变化以及人们对于某些社会热点、焦点事件的关注就形成了一系列的流行称谓语。随着社会建设阶段情况不同,新形势、新社会的出现,产生了许多的新事物,需要许多新的词语对其进行指称说明,因此涌现了不同的流行称谓语,对其背后的动因机制,却很少人提及,因此,本文试图分析新的流行称谓语产生的动因。 With the change of social dynamics, people’s moral values ​​and aesthetic taste have undergone tremendous changes, and people have formed a series of popular appellations for the attention of some social hot spots and focus events. With the different social construction stages, the new situation and the emergence of a new society have produced many new things and many new terms are needed to give them allegations. Therefore, different popular appellations have emerged, and the motivating mechanisms behind them, However, few people mentioned, therefore, this article attempts to analyze the motivation for the emergence of a new popular appellation.