什么是“广告急如风”?大致有以下几种情况颇能说明这一现象: 企业广告行为激烈。市场经济深入发展,企业、产品竞争更加激烈,相当多的企业开始明白广告的好处,都急红了眼似的要做广告,做“大广告”,不管是否符合企业实际需要,动辄在全国性媒介上狂轰滥炸,以期丰厚回报,即使举债做广告也敢下决心,至于产品和广告的质量、水平暂且不论,结果适得其反。广告服务过程迅速。目前广告的承接、策划、制 What is “ad rush like the wind?” There are roughly the following situations can illustrate this phenomenon: corporate advertising intense. With the deepening development of the market economy, enterprises and products are becoming more competitive. A considerable number of enterprises are beginning to understand the benefits of advertising. They are all red-eyed to advertise and do “big advertisements.” Whether or not they meet the actual needs of enterprises, The media bombarded with a view to lucrative returns, even if the debt to advertise also dare to make decisions, as for the quality of products and advertising, regardless of the level for now, the result is counterproductive. Advertising service is fast. The current ad to undertake, planning, system