福建省南平市邮政局高度重视节日营销,2008年全力打造的邮政速递“思乡月”品牌,取得了很好成效:全市累计完成销售额254.6万元,实现进销差152万元,完成省公司下达力争计划的132.26%,同比增长105%,实现了进销差翻番目标。营销中,南平局为联通公司组织策划并量身打造的“中秋月圆联通连心敬老助残”活动,很好地结合 Nanping City, Fujian Province, the post office attaches great importance to festival marketing, in 2008 to build Post Express “homesickness ” brand, and achieved good results: the city completed a total sales of 2.546 million yuan, The company issued 132.26% of the plan, increasing by 105% compared with the same period of last year, achieving the goal of doubling the difference between the sales and purchase. Marketing, the Southern Bureau of China Unicom for the company to organize planning and tailor-made “Mid-Autumn Festival moon Unicom heart to help the elderly help disabled” campaign, a good combination