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《新闻战线》要我给《总编辑札记》专栏写篇文章,现把过去看稿时想到的一些想法简述如下: 报纸切忌“老面孔”读者看报的共同心理,可以概括为一句话:“喜新厌旧”。读者打开报纸会不出声地问:“今天有什么新闻?”意思是“今天报纸上有什么吸引我看的新闻?”要把读者最关心的新闻放在报纸头版最重要的位置。这是报纸每天给读者第一眼看到的“面孔”。单一化的主题、机械地拼凑的中心、程式化的编辑手法,会使读者感到报纸面目可憎。设计第一版,要统筹全局,力争先声夺人,不拘一格选头条,打破各个报道领域分布的界限,择“要”上第一版,择“新”上第一版,既要考虑头版新闻报道面上的“丰富性”,又要考虑新闻处理上的“鲜明性”。重要新闻,特别是具有本报特色的新闻,要不惜“工本”,运用一切手段突出处理。总之,要使报纸第一版内容“琳琅满目”,“眼神明亮”,一派新鲜。
The “news front” asked me to write an article in the “Editor’s Notes” column. I now briefly summarize some of the thoughts I thought of when I read the manuscript. The newspaper should avoid the common psychology of newspaper readers who read “old faces” and sum it up as a sentence: “Hi new greenery.” The reader opens the newspaper and silently asks, “What news today?” Means “What’s on the Newspaper Today to Get My News?” Keep the news most relevant to the reader in the front page of the newspaper. This is the “face” the newspaper first sees to the reader every day. A single theme, a mechanical patchwork center, stylized editing techniques, will make readers feel hateful in the newspaper. To design the first edition, it is necessary to make overall arrangements for the overall situation and strive for the first to win the first place and break the boundaries of distribution in all areas of reporting. We should choose the first edition and choose the new edition first edition, Reportable “richness”, but also consider the news processing “distinctiveness.” Important news, especially with the characteristics of this newspaper, should not hesitate to “work” and use all means to highlight the deal. In short, to make the contents of the first edition of the newspaper, “dazzling” and “look bright,” fresh faction.