中医药旅游是依赖于我国丰富的药物资源和博大精深的传统中医药文化发展起来的新兴旅游项目。随着中医药旅游这一概念的提出,中医药旅游产业也出现并蓬勃发展。在界定中医药旅游概念的基础上,分析中医药旅游的发展源流和现状,并对旅游市场及旅游管理专业的价值提升提出相关见解。 Chinese medicine tourism is dependent on China’s abundant pharmaceutical resources and profound traditional Chinese medicine culture developed by the emerging tourism projects. With the concept of traditional Chinese medicine tourism put forward, Chinese medicine tourism industry has also emerged and thrived. On the basis of defining the concept of traditional Chinese medicine tourism, this paper analyzes the origin and current situation of the development of traditional Chinese medicine tourism and puts forward some relevant opinions on the value promotion of tourism market and tourism management specialty.