符号的价值法国的社会学家鲍德里亚在《物的体系》一书中提出一个重要命题———物必成为符号 ,才能成为被消费的物。他所要表明的 ,概括地说就是 :商品具有两面性。其一是“使用价值” ,这是由商品具有的品质、功能等所塑造出的价值 ,它给消费者带来有用性的价值 ;其二可称为 The Value of Symbols The French sociologist Baudrillard put forward an important proposition in his book The System of Objects - that things must become symbols in order to be consumed. What he wants to show, in a nutshell, is that goods have two sides. One is “use value”, which is the value created by the quality, function, etc. of the product, which gives the consumer a useful value; the second is called