喜力啤酒在今年的创意节上收获颇丰。在说到喜力为何会成为戛纳的宠儿时,Hagh回答道,啤酒制造者坚信创意就是产业的基石,而这一观念早已渗透入公司的各个阶层。“我们始终坚信我们在酿造最纯正的啤酒,我们从未妥协,我们也从不抄近路。所以我们的价格绝对不会是最便宜的。但是如果你热衷于伟大的产品,那么你就需要找到伟大的说故事的方法,以此来证明这一伟大的产品是非常值得购买 Heineken beer in the creative festival this year, harvest quite good. When it comes to why Heineken is the darling of Cannes, Hagh replied that brewers are convinced that creativity is the cornerstone of the industry, a concept that has long permeated all levels of the company. ”We’ve always believed we’re making the purest beer, we’ve never compromised, and we’ve never cut corners, so our price will never be the cheapest, but if you’re passionate about great products, you need it Find great ways to tell stories to prove that this great product is well worth buying