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朋友,放下你的手机!(大家都在玩手机,只有你例外……)地铁上人人都手捧着书刊阅读,这该是一幅多么和谐的场景!然而现实往往是乘客们的视线都被手机屏粘住了。为了让更多的人在通勤时间读书,巴西最大的口袋书出版商L&PM想出妙招,在书的封底嵌入射频卡,书可以直接当地铁票使。正是这家出版商,曾将口袋书的部分内容印在时尚品牌牛仔裤的口袋后面,这一活动使出版商的官方网站增加了24%的访问量,口袋书的销售量也增加了13%。地铁票书的项目推出后,在圣保罗市获得了成功。嗯——我们的地铁票书在哪儿呢?
Friends, put down your cell phone! (Everyone is playing mobile phones, with your exception ...) Everyone on the subway reading books, this is how a harmonious scene! However, the reality is often the passengers are sight Been stuck by the phone screen. To get more people to study on commute time, L & PM, Brazil’s largest pocketbook publisher, came up with a coup and embed a radio frequency card on the back cover of the book. The book can be made directly from the local rail ticket. It was this publisher who had posed part of a pocketbook behind the pockets of a fashion brand’s jeans, an increase of 24% for the publisher’s official website and 13% for pocketbook sales . Subway ticket book project was launched in São Paulo city was a success. Um - where is our subway ticket?