基于资源优势的包钢差异化特色化稀土钢品牌战略(一)稀土钢品牌创建的重要意义中国是一个制造大国,很多产品的产量都是世界第一,与之不相称的是,中国的国际知名品牌却屈指可数。中国企业是否拥有自己的品牌,既关系到经济全球化之后,我们的企业能否抵御住洋品牌的冲击,也关系到中国的产品能否在国际市场上占有一席之地。我国稀土资源丰富,而包钢白云鄂博矿山的稀土储量又占全国储量相当大的比重,如果 Based on resource advantages Baosteel differentiation of rare earth steel brand strategy (A) the significance of the creation of rare earth steel brand China is a large manufacturing country, many products are the world’s first output, which disproportionately, China International A handful of well-known brands. Whether Chinese enterprises have their own brand is related to the economic globalization, our enterprises can withstand the impact of foreign brands, but also related to China’s products can have a place in the international market. Rare earth resources in our country are abundant, and the rare earth reserves of the Baotou Bayan Obo Mine occupy a relatively large proportion of the national reserves. If