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为某一个企业,某一个品牌写一篇夸赞的文章实在要小心。因为也许会遭到非议和质疑,甚至会有一些有偿新闻的嫌疑。因此,对于此类文章,我非常慎重,尤其是关于宝马和奔驰这样的品牌。热闹之时,繁华之际,更是不敢立即去写,只因怕没有平静的心绪。沉淀了一周之后,热潮渐渐散去。算是基本能理清部分想法,才试一试,来说说宝马在中国市场的战略以及营销理念高出一筹的源头与内因。是文化与尊重。文化与尊重是宝马最鲜明的特征,却也是最难
For a business, a brand to write a praise article really have to be careful. Because they may be criticized and questioned, there may even be some suspicion of paid news. Therefore, I am very cautious about such articles, especially with brands such as BMW and Mercedes. Lively, the bustling occasion, but also can not immediately write, simply because there is no peace of mind. After a week of settling, the boom gradually dissipated. Be able to sort out some of the basic ideas, just try it, to say that BMW’s strategy in the Chinese market and marketing ideas outshines the source and internal factors. It is culture and respect. Culture and respect are the most distinctive features of BMW, but they are also the hardest ones