尽管智能家居在国内市场仍处于普遍待发展的阶段,但在对区域市场的采访过程中,我们也明显感受到内地市场相比于较早接触到智能家居的沿海发达地区所存在的发展差距。在终端消费认知度普遍不高的现状之下,受区域经济与消费力影响,经营产品单一、体验店营销有待发展、装修渠道不畅、出货量低似乎也成为了二三线市场智能家居发展面临的普遍现状。在此形势下,口碑营销也成为不少经销商赖以坚守市场的突破口。 Although smart home is still in the general stage of development in the domestic market, during the interview with the regional market, we also clearly feel the development gap in the mainland market compared to the developed coastal areas that have earlier access to smart home. In the end consumer awareness is generally not high under the current situation, affected by the regional economy and consumer power, operating a single product, experience store marketing needs to be developed, poor decoration channels, low volume appears to have become the second and third line market smart home The general situation facing development. In this situation, word of mouth marketing has become a lot of dealers rely on the market to breach.