论文部分内容阅读
掀起中國精酿的味觉风暴
Wuhan Craft Brewery Established by AB InBev
A Revolutionary Storm of Craft Brewery Coming at China's Tastebud
2018年1月25日，全球最大啤酒酿造商百威英博集团的颠覆性增长精酿事业部ZX Ventures举办武汉精酿工厂开幕仪式。武汉精酿工厂成为百威英博亚太区首个精酿工厂，三款国内外著名的精酿品牌产品鹅岛、拳击猫和开巴从此将原汁原味地在武汉生产，第一时间带给消费者高品质的新鲜佳酿。
武汉精酿工厂从德国引进量身设计的全自动酿造设备，运用国际先进酿造技术对关键生产参数实时调控。酿造过程中，专业的国际化团队实时指导、严格品控，确保苦度、色度、酒精度等风味指标符合配方标准。
作为风味和品味的载体，精酿啤酒注定融入不同地域的文化元素。ZX Ventures的酿酒师从武汉文化汲取灵感，借助武汉精酿工厂的工艺配套，创造出工厂的第一款本土精酿——“汉阳造”。“汉阳造”口味馥郁，寓意深远，象征着武汉实干的精神和对品质的不懈追求，是对武汉文化和城市精神的致敬，也希望它能从武汉出发，成为中国精酿的一张名片，为消费者带来更多味觉风暴。
January 25， 2018， ZX Ventures， the disruptive growth craft beer business under world-leading brewer AB InBev， inaugurated its Wuhan craft brewery today. Being AB InBev's first craft brewery in APAC， the new Wuhan facility will be dedicated to hatching the country's top-notch craft beers. Three world and nationwide famous craft beers， Goose Island， Boxing Cat and Kaiba will be made locally in Wuhan， to deliver first hand freshness to the customers.
Equipped with tailor-made and fully-automatic brewing facilities imported from Germany， the Wuhan craft brewery will be able to ensure real-time monitoring of key production specifications. During the brewing process， a professional international team will be on standby to ensure the bitterness， color， and alcohol content can comply with requirements of original recipes.
As a carrier loaded with both flavor and style， craft beer is destined to integrate cultural elements of different regions. After drawing from Wuhan's unique history and culture， ZX Ventures' brewmasters have also utilized the craft brewery's technical infrastructure to create its first local craft beer， Hanyang Zao. With strong fragrance and far-reaching implications， Hanyang Zao serves as a symbol of Wuhan's steadfast spirit and relentless pursuit for quality. ZX Ventures hopes that Hanyang Zao can become the first name card to go beyond Wuhan's local market and bring over a revolutionary storm to the consumers' taste buds！
Wuhan Craft Brewery Established by AB InBev
A Revolutionary Storm of Craft Brewery Coming at China's Tastebud
2018年1月25日，全球最大啤酒酿造商百威英博集团的颠覆性增长精酿事业部ZX Ventures举办武汉精酿工厂开幕仪式。武汉精酿工厂成为百威英博亚太区首个精酿工厂，三款国内外著名的精酿品牌产品鹅岛、拳击猫和开巴从此将原汁原味地在武汉生产，第一时间带给消费者高品质的新鲜佳酿。
武汉精酿工厂从德国引进量身设计的全自动酿造设备，运用国际先进酿造技术对关键生产参数实时调控。酿造过程中，专业的国际化团队实时指导、严格品控，确保苦度、色度、酒精度等风味指标符合配方标准。
作为风味和品味的载体，精酿啤酒注定融入不同地域的文化元素。ZX Ventures的酿酒师从武汉文化汲取灵感，借助武汉精酿工厂的工艺配套，创造出工厂的第一款本土精酿——“汉阳造”。“汉阳造”口味馥郁，寓意深远，象征着武汉实干的精神和对品质的不懈追求，是对武汉文化和城市精神的致敬，也希望它能从武汉出发，成为中国精酿的一张名片，为消费者带来更多味觉风暴。
January 25， 2018， ZX Ventures， the disruptive growth craft beer business under world-leading brewer AB InBev， inaugurated its Wuhan craft brewery today. Being AB InBev's first craft brewery in APAC， the new Wuhan facility will be dedicated to hatching the country's top-notch craft beers. Three world and nationwide famous craft beers， Goose Island， Boxing Cat and Kaiba will be made locally in Wuhan， to deliver first hand freshness to the customers.
Equipped with tailor-made and fully-automatic brewing facilities imported from Germany， the Wuhan craft brewery will be able to ensure real-time monitoring of key production specifications. During the brewing process， a professional international team will be on standby to ensure the bitterness， color， and alcohol content can comply with requirements of original recipes.
As a carrier loaded with both flavor and style， craft beer is destined to integrate cultural elements of different regions. After drawing from Wuhan's unique history and culture， ZX Ventures' brewmasters have also utilized the craft brewery's technical infrastructure to create its first local craft beer， Hanyang Zao. With strong fragrance and far-reaching implications， Hanyang Zao serves as a symbol of Wuhan's steadfast spirit and relentless pursuit for quality. ZX Ventures hopes that Hanyang Zao can become the first name card to go beyond Wuhan's local market and bring over a revolutionary storm to the consumers' taste buds！