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最近一个时期,“故事”成为了中国电视业内外相当流行的一个词汇。不仅虚构类电视内容(如电视剧) 在讲,介于虚构与非虚构之间的电视内容(如综艺类节目)也在讲,甚至非虚构类的电视新闻、纪录片也在讲。节目在讲,栏目在讲,某些频道甚至是整个媒体都在讲。一些频道如四川卫视、重庆卫视则已经把“故事”升格为频道定位的高度去推广。这种景观在以往相当罕见的。为什么在近一个时期里“故事”被大家广泛热烈的探讨,各种节目、栏目、频道纷纷打出故事牌? “故事”热浪背后的原因是什么?我个人以为至少有以下几种理由。其一,把电视内容理解为“故事”,体现了今天电视人对电视内容本质的一种新的理解。简单梳理一下,
In recent times, “The Story” has become a very popular term in the television industry both inside and outside of China. Not only is fictional television content (such as TV series) speaking, but also television content (such as variety shows) between fiction and non-fiction is being talked about, and even non-fictional television news and documentaries are talking about. Programs are speaking, columns are talking, some channels or even the entire media are talking about. Some channels such as Sichuan Satellite TV and Chongqing Satellite TV have upgraded the “story” to the height of channel positioning. This landscape was quite rare in the past. Why has “story” been widely and enthusiastically explored in recent times? The stories, stories and channels have been used in storyboarding? What are the reasons behind the “story” heat wave? Personally, I think there are at least the following reasons. First, understanding television content as a “story” reflects a new understanding of the nature of television content by television viewers today. Simple to sort out,