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在管理学领域,学者们普遍认为,声誉作为企业或组织的一种稀有的、有价值的、可持续的、竞争对手难以模仿的无形资产,对于吸引社会优质资源,如优秀的员工、有实力的合作伙伴以及忠诚的客户等起到了积极的作用。作为参与传媒市场竞争的最基本单位,电视栏目的管理和运作与传统意义上的企业存在很多的相似点,尤其是民生新闻栏目之间的竞争更是
In the field of management science, scholars generally believe that reputation, as a rare, valuable and sustainable intangible asset that enterprises and organizations can not imitate, is powerful in attracting quality social resources such as excellent employees Partners and loyal customers have played a positive role. As the most basic unit participating in the media market competition, there are many similarities between the management and operation of television programs and the enterprises in the traditional sense. In particular, the competition among the livelihood news columns is even more