论文部分内容阅读
给企业赚到超额利润的推销不是成功的推销,让顾客拣到最大优惠的推销也不是成功的推销,只有企业和顾客都满意都胜利的推销才是最成功的交易,才真正有助于企业长期继续经营,有利于及时满足顾客需求,有利于塑造企业良好形象,有利于扩大市场占有率。河北经贸大学副教授郜振廷新著《推销制胜策》中提出的“推销贵在双胜”的论点给人耳目一新之感。 能否把企业生产经营的商品顺利推销给用户和顾客,这是一个企业成败
The promotion of the company to earn excess profits is not a successful sales promotion. The sales promotion that allows customers to pick up the biggest discounts is not a successful sales promotion. Only the sales promotion that the company and the customer are satisfied with is the most successful transaction, and it can really help the company. Continuing the business for a long time will help meet customer needs in a timely manner, help shape the company’s good image, and help expand market share. The argument in the new book “Marketing Strategy for Winning Sales” by Associate Professor of Hebei University of Economics and Business Mr. Ruan Zhenting has given people a fresh and new feeling. Whether it is possible to successfully sell products produced by enterprises to users and customers, which is a success or failure of a company