在市场经济条件下,企业直接参与市场竞争,一些企业在市场竞争中独占鳌头,但也有部分企业处于劣势,经常靠“赔本倾销”、“让利促销”、“巨奖激销”、“冒险赊销”等手段进行销售,结果,费劲不小,效益不高。其实,这些企业不妨试一试“远效营销”的策略,或许它能助一臂之力。 19世纪末,香烟在我国还是个新鲜玩意儿。那时,我国的烟民都习惯于吸旱烟和水烟。可是有一天,在上海的街头、酒店里、戏院里出现了一些头戴高帽子,肩扛纸盒 In the market economy, enterprises directly participate in the market competition, some companies dominate the market competition, but there are also some companies at a disadvantage, often rely on “loss of dumping,” “none other promotions,” “grand prize sales”, “risk credit” And other means of sales, the result, strenuous, efficiency is not high. In fact, these enterprises may wish to try “far-reaching marketing” strategy, perhaps it can help. At the end of the nineteenth century, cigarettes were still a novelty in our country. At that time, our country’s smokers were accustomed to smoking rafts and hookahs. But one day, in the streets of Shanghai, the hotel, the theater there are some wearing a high hat, shoulder cartons