广告中也有价值取向?想让企业和广告商都成为道德家么? 在我看来,广告中或隐或现、或明或暗、或自觉或不自觉,总存在某种价值取向。尽管不少聪明的企业家和广告商很善于打“擦边球”,但观众不是傻子,擦的什么边,打的什么球,还是多少可以看 Advertising also has value orientation? Want companies and advertisers have become moral? In my opinion, advertising or implicit or explicit, or dark, or consciously or unconsciously, there is always a value orientation. Although many smart entrepreneurs and advertisers are good at playing “edge ball”, but the audience is not a fool, rub the side, what the ball hit, or how much you can see