论文部分内容阅读
企业品牌要筑就其影响力.往往需要借助媒体的影响力来使自己的品牌得以提升和放大.从而取得核心竞争力。所以.《天气·资讯》套装广告为企业品牌主场之战赢得的不仅仅是品牌知名度的建立与提升.更是实现品牌历经“知名度——可信度——美誉度——忠诚度——依赖度”的成长过程.《天气·资讯》以其强势的影乡响力成就企业品牌主场地位的确定。
Corporate brand to build its influence. Often need to use the influence of the media to make their own brand to enhance and enlarge. To achieve the core competitiveness. and so. “Weather · Information” package ads won the battle for the brand at home brand is not just the establishment and promotion of brand awareness. More is the realization of the brand after the “visibility - credibility - reputation - loyalty - dependency” of the growth process. “Weather Information” with its strong influence on the shadow of the rural areas of the enterprise brand to determine the status of home.