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随着国际贸易快速增长、国际贸易集装箱化水平不断提高和集装箱港口建设加速三大因素推动下,港机装备市场需求坚挺。目前的全球金融危机,又给港机市场带来了考验。本文根据美国学者迈克尔·波特的五力竞争理论对我国港机装备制造业现在所处的行业竞争环境进行分析,以期在复杂的国际经济形势下,关注市场的动态,调整产品结构,使企业在市场竞争中立于不败之地。
With the rapid growth of international trade, the increasing level of containerization in international trade and the acceleration of container port construction, the demand of port machinery equipment market is strong. The current global financial crisis has brought the test to the port machinery market. Based on the theory of five forces competition by American scholar Michael Porter, this article analyzes the industry competitive environment in which China’s port machinery and equipment manufacturing industry is now, with a view to paying attention to the market dynamics and adjusting the product structure under the complicated international economic situation so that the enterprises In the market competition in an invincible position.