一、做销量还是做品牌? 随着市场竞争格局的演变,尤其是近十年来跨国公司在我国经济生活中介入程度的不断加深,中国的企业经营者不断的努力,中国的企业经营者对品牌重要性的认识也在与日俱增。应该说,今天的企业家们在思想上对品牌和销售的统一性有清醒认识的,但是一回到现实中,人们对销量的看重还是远远超过对品牌建设的重视。这一点可以从策 First, do sales or brand? With the evolution of the market competition pattern, especially in recent decades, multinational corporations in China's economic life continues to deepen the level of involvement, China's business operators continue the efforts of Chinese business operators on the brand The importance of awareness is also increasing. It should be said that today's entrepreneurs have a clear understanding of the unity of the brand and sales, but once they come back to reality, people pay more attention to sales than brand building. This can be from the policy