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旅游纪念品设计讲究个性化、艺术性、文化性、纪念性,尤其对于象中山陵这样的景区专有型纪念品的设计更是如此。中山陵旅游纪念品中融入了意象化的设计,文章阐述了中山陵旅游纪念品设计系列的意象文化及其研究路径。景观情感意象化设计、图形意象化设计、数字意象化设计、谐音意象化设计的手法诠释了中山陵旅游纪念品的意象化特色,同时也加强了旅游纪念品景区专有的的个性,防止了景区旅游纪念品同质化的弊端。
The design of tourist souvenirs is personal, artistic, cultural and commemorative, especially for the design of exclusive souvenirs such as Sun Yat-sen. Sun Yat-sen tourism souvenirs into the image of the design, the article elaborated Sun Yat-sen tourism souvenir design series of imagery culture and research path. Landscape emotional imagery design, graphic imagery design, digital imagery design, harmonic imagery design interpretation of the Sun Yat-sen tourism souvenir imagery features, but also to strengthen the tourist souvenir scenic spots of the unique personality, to prevent the scenic tourism The drawbacks of the souvenir homogenization.