人们的购买行为,是一种有意识、有规律可循的活动。当人们寻求一种较理想的消费结构,以使它适应自己的需要和收入水平的时候,这种消费结构及相应的消费行为总是同人们及其家庭所处的发展阶段联系在一起的。对此,笔者将根据生命周期理论考察一下消费者一生中不同阶段消费支出所应遵循的一般趋势,以帮助人们正确地把握消费节律。 People’s buying behavior is a conscious and regular activity. As people seek a more desirable consumption structure to adapt to their own needs and income levels, this consumption structure and corresponding consumer behavior are always associated with the stage of development in which people and their families live. In this regard, I will examine the general trend of consumer spending in different stages of consumer life according to the life cycle theory to help people correctly grasp the rhythm of consumption.