在经济全球化、信息化、动态化、复杂化的今天,企业面临的挑战更加严峻,需要一种具有广泛包容性、高度灵活性和超前性,能够立足本土、放眼全球、引领未来,将事物发展规律融于企业经营管理的新型企业战略理论来指导。这种新型的企业战略管理就是以企业未来生存管理思想为指导,以核心生存力为主导,以协同、合作、包容、和谐、共赢为主题的企业软实力战略,这是企业战略发展的必然趋势。 Today’s economic globalization, informationization, dynamization and sophistication are even more challenging for enterprises. They need a broadly inclusive, highly flexible and forward-looking approach. They can base themselves on the rest of the world, look to the world, lead the future, The law of development should be guided by the new corporate strategy theory of business management. This new type of enterprise strategic management is based on the idea of ​​survival and management of enterprises in the future as the guide, with core viability as the dominant and the strategy of enterprise soft power with the theme of coordination, cooperation, tolerance, harmony and win-win. This is the inevitable development of the enterprise strategy trend.