读书与知新──《如何掌握消费者心理》马家辉编著本书的目的在于告诉读者该从哪几项原则出发了解消费者的。心理和行为，从而有效地认定目标，发动凌厉的行销攻势。作者说销售就是打一场。心理战，要了解消费者，需要从人口环境、社会经验、心理性格、生活形态和大气候几... Reading and knowing new ──How to master the consumer psychology Ma Jiahui The purpose of this book is to tell readers from which principles to understand the consumer. Psychology and behavior, so as to effectively identify the target and launch a fierce marketing campaign. The author said sales is a fight. Psychological warfare, to understand the consumer needs from the population environment, social experience, psychological personality, lifestyle and climate a few ...