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“粉群体”是对现阶段网络群体的一个形象化概括。“粉群体”的出现给了“舆论”与“众意”更加强大的后盾。观念、情绪、情感和信仰在群体中拥有着强烈的传染性。这种情况下,群体力量容易被过度放大,事实真相往往被扭曲。网络群体在营造舆论方面具有极强推动力的同时也拥有了很大的破坏力。信息的公开化与透明化能够遏制网络群体的极端主义倾向,相关管理部门应与网友保持良好沟通,搭建良好的信息沟通平台,要掌握网络事件的话语权,并对事件进行积极引导,改善网络社会环境,推动社会进步。
“Pink group ” is a visual summary of the current network group. “Powder group ” appeared to “public opinion ” and “public opinion ” a more powerful backing. Ideas, emotions, emotions and beliefs are strongly contagious in the community. Under such circumstances, the power of the group is easily over-amplified and the facts are often distorted. The Internet community also has a great deal of destructive power to create public opinion. The openness and transparency of information can curb the extremist tendencies of Internet groups. Relevant management departments should maintain good communication with netizens, establish a good platform for information communication, grasp the right of speech in network events and actively guide events to improve the network Social environment, promote social progress.