早在二十世纪二十年代,德国设计师就提出了系统的包装设计概念,他们强调包装设计的统一性和系统性,强调美学主义与功能主义的完美结合。根据这一概念,设计师将与产品形象相关联的所有设计形式作为一个整体来考虑,使其体现出某种风格,包装设计正是一个产品在视觉、情感、理念、文化等方面的组合形象,它可以强化产品的信息传播,扩大生产企业及产品在市场与社会的认知力和信赖 As early as the 1920s, German designers proposed a systematic concept of packaging design. They emphasized the unity and systematicness of packaging design and emphasized the perfect combination of aesthetics and functionalism. According to this concept, the designer considers all the design forms related to the product image as a whole to reflect a certain style. The package design is just a combination of visual, emotional, ideological and cultural aspects of the product , It can strengthen the dissemination of information products, expand production enterprises and products in the market and society’s cognition and trust