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企业能否在竞争中获胜,取决于是否有正确的方向作引导,这又依赖企业正确的定位战略。定位战略是否正确,关系到企业的生死存亡,企业必须及时把握市场动向,跟据消费者的需求变化,不断调整自己的定位战略。特劳特战略定位咨询公司中国区总经理邓德隆,在为特劳特的《重新定位》一书写的序言中提到:从大宗物品到高科技产品,从制造业到服务业,中国消费者在改革开放的30多年中,经历了由“无可选择”到“无从选择”的过程。同时也提到,
Whether a company can win in the competition depends on whether it has the right direction to guide it, which in turn relies on the correct positioning strategy of the enterprise. Positioning strategy is correct, related to the survival of enterprises, companies must grasp the market trends, according to changes in consumer demand, and constantly adjust their positioning strategy. In a preface to Trout’s “Repositioning,” Tandberg, general manager of Trouser’s strategic positioning consulting firm in China, mentions that from bulk goods to high-tech products, from manufacturing to services, Chinese consumers During the more than 30 years of reform and opening up, we have undergone the process of changing from “no choice” to “no choice”. Also mentioned,