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江苏卫视在全国省级卫视硝烟滚滚的频道特色大战中,鲜明地亮出了“情感”定位的大旗,且上下造势、左右行动:一面赴京走沪,请专家会诊把脉,寻求理论支撑;一面以“感动中国·万水千山总是情”为主题,与观众对话沟通,提高美誉度:一面把白天电视剧分类归入“温情、侠情、星情”三个剧场,以吸引观众眼球;一面又挖掘本地资源,在每晚次黄金时段推出原创性情感类电视栏目群--《情感地带》。应该说,江苏卫视在由地方卫视向全国卫视的进军途中,是有所思考,有所作为的。但不管怎么做,衡量一个频道的竞争力最终还是看“到达率”和“忠实
Jiangsu Satellite TV in the national provincial satellite TV billowing channel featured war, clearly shows the ”emotional“ positioning of the banner, and up and down the potential, about the action: one side to go to Beijing, please expert advice, to seek theory Support; on the one hand, with the theme of ”Touching China in a Milestone: Always love“, dialogue and communication with the audience to enhance the reputation: the TV drama classified daytime into three theaters ”warmth, knightliness, star“ To attract the attention of the audience. On the other hand, it also tapped local resources to launch the original sentimental television program ”Emotional Zone“ every evening. It should be said that while Jiangsu Satellite TV made its way to marching from the National Satellite TV to the National Satellite TV, it is thinking and doing something about it. But no matter what, to measure the competitiveness of a channel ultimately depends on the ”arrival rate“ and ”loyalty