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随着中国与各国交流、合作的日益密切,中国对外开放的程度逐渐深入,中国与西方国家之间的交往也变得越来越频繁。但是由于中西方在价值观、文化观等方面存在很大的差异,因此,在跨文化交际中不可避免地会产生文化碰撞或者冲突。本文从以下几个角度分析:跨文化交际的含义,文化差异在日常交流中的表现,产生文化差异的原因,以及如何避免这一现象的产生。
With the exchanges and cooperation between China and other countries getting closer, the degree of China’s opening to the outside world has gradually deepened, and the exchanges between China and the Western countries have also become more frequent. However, due to the great differences between Chinese and Western values and cultural values, cultural collisions or conflicts inevitably occur in intercultural communication. This article analyzes from the following aspects: the meaning of intercultural communication, the performance of cultural differences in daily communication, the causes of cultural differences and how to avoid this phenomenon.