青岛双星集团是一个以制鞋为主的跨国集团公司，企业规模列全国鞋业之首，生产六大类鞋子，年产量达五千万双，“双星”商标是我国19个驰名商标之一。但双星人并未以此为止境，又发起了向世界名牌进军的新战役。2月中旬，双星集团举行了查找与世界名牌差距的大型座谈会；共有企 Qingdao Shuangxing Group is a multinational group company mainly engaged in shoe making. Its scale ranks first in the national footwear industry and produces six categories of shoes with an annual output of 50 million pairs. The “Twin Star” trademark is one of 19 well-known trademarks in China . However, this binary binaries did not stop here, but also launched a new campaign to enter the world famous brand. In mid-February, Double Star Group held a large forum to find the gap with the world famous brand; co-owned