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典型宣传在新时期的宣传思想工作中,有着不可取代的特殊地位和作用。一个典型就是一面旗帜,一个典型就是一个标杆。宣传一个典型,就能够在广大干部职工中树起一个榜样,倡导一种精神。今年初,北京铁路局在中央和首都媒体集中宣传了北京分局“036”先进服务集体,在社会上引起强烈反响,取得了很好的宣传效果。通过宣传“036”群体,我们初步探索了一些开展典型宣传的做法,为以后进一步做好典型宣传工作打开了有益的思路,积累了一定的经验。
Typical propaganda in the new era of propaganda and ideological work, has an irreplaceable special status and role. A typical is a banner, a typical is a benchmark. To publicize a typical example, we can set an example among the cadres and workers and advocate a spirit. Earlier this year, the Beijing Railway Bureau focused on the “036” advanced service group in the Beijing branch of the Central Government and the media in the capital and aroused strong repercussions in the society and achieved good publicity results. Through the promotion of “036” groups, we initially explored some practices of typical publicity and opened up useful ideas and accumulated some experience for further typical publicity work in the future.