不卖价格,不卖商品本身,卖的是商品上承载的回忆在物质营销时代渐渐远去,情感营销成为市场主流后,我们越发能够从贩卖精神属性产品中获得丰厚利润。消费者也越来越看重从购买物品中获得的心理满足、情感表达与代表购买者身份、地位、品位等情感因素。在这些感性因素中,有一种很难被主动察觉,但却强如火山一样潜伏着的情感需求,它需要提醒、需要引领,需要点燃。它就是沧海桑田,物是人非后留下的点滴痕迹——回忆。不卖价格,不卖商品本身,卖的是商品上承载的回忆,这种以物理属性商品为 Do not sell the price, do not sell the product itself, sell is the memories of goods carried away in the era of material marketing, emotional marketing become the mainstream of the market, we are increasingly able to get rich profits from the sale of spiritual property products. Consumers also pay more and more attention to the psychological satisfaction obtained from the purchase of goods, emotional expression and the buyer’s identity, status, taste and other emotional factors. Among these perceptual factors, one is hard to be perceived actively, but strong enough to meet the emotional needs lurking in a volcano. It needs to be reminded, in need of guidance, and in need of lighting. It is a sea of ​​things, things are the traces left behind by non-people - memories. Do not sell the price, do not sell the goods themselves, selling is the memory of goods carried, this physical property of goods