营销管理是基层供电企业经营管理的核心,特别是“新电改”背景下电力市场多元化竞争格局的加剧,给供电企业经营管理和优质服务带来巨大的压力,迫使供电企业的管理者不得不重新审视自我,夯实服务基础、丰富服务手段、规范服务行为、提升服务品质,在增强自我竞争能力的同时,更好地服务经济社会的发展。国网北京市电力公司作为国家电网公司的全资子公司,近年来,全面贯彻落实国家电网公司的各项部署,紧密结合“三集五大”体系建设,围绕企业中心工作 Marketing management is the core of the operation and management of grass-roots power supply enterprises. In particular, the diversification of the electricity market in the context of “new power reform” intensified the pressure on management and service of power supply enterprises and forced the management of power supply enterprises Who have to re-examine themselves, consolidate the basis of service, enrich service tools, standardize service behavior, improve service quality, enhance self-competitive ability, and better serve the economic and social development. State Grid Beijing Electric Power Company as a wholly owned subsidiary of State Grid Corporation, in recent years, the full implementation of the State Grid Corporation of the various arrangements, in close conjunction with the “three sets of five” system, around the business center