我们今天要种树,是为出差而种树。我听说一棵树在它的整个生长过程中,可以吸收掉　相当于一名乘客乘坐商业客机飞行6000公里所排放的碳。所以,我们的员工出差每飞行6000公里,回来就要种一棵树。这能激发我们的员工与整个外界社会建立起共同的关注点,消费者、营销者,和我们居住的社区,只要你愿意,可以在相互接触的范围内建立起一种生态系统。在那里,占主导地位的模式是协作关系,而不是对抗关系,最终实现对商业模式的再创造。把所有这些工作做到位,到那时,我们就能够销售由我们的产品带来的服务,而不是只销售产品了。而这就是好的生态学道理。　　　　　　　　　　　——雷·安德森 We are planting trees today, planting trees for business trips. I have heard of a tree that, during its entire growth, can absorb the equivalent of 6,000 kilometers of carbon emitted by a passenger flying a commercial airliner. Therefore, our staff travel 6000 km every flight, we must plant a tree back. This motivates our people to establish common concerns with the entire outside world, consumers, marketers, and the communities in which we live, and wherever you so desire, we can establish an ecosystem within our reach. There, the dominant model is collaborative rather than antagonistic, culminating in the re-creation of the business model. Put all of this in place, and by that time we will be able to sell the services brought by our products, not just the products. And this is a good ecological truth. - Ray Anderson