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虚假广告，是当前社会经济生活中比较突出的问题，据中国消费者协会统计，1997年全国虚假广告的投诉比1996库同期有大幅度增长，一跃而成投诉热点，其中关于虚假房地产广告的投诉尤其突出。虚假广告已经成为损害消费者合法权益不可忽视的侵权动向。据《解放日报》报道，上海万
Fake advertisements are the more prominent issues in the current social and economic life. According to the statistics of China Consumer Association, complaints about false advertisements nationwide increased substantially in 1997 compared with the same period in 1996 and jumped into hot spots for complaints. Among them, advertisements on fake real estate advertisements Complaints are particularly prominent. False advertising has become a violation of the lawful rights and interests of consumers can not be ignored. According to “Liberation Daily” reported that Shanghai million