近几年,我国旅游业发展迅速,市场竞争激烈,但与之紧密相关的旅游地信息、旅游标志的启用与旅游地的个性化发展等方面的建设仍然处于初级阶段,呈现出旅游市场发展不平衡的现象。在旅游市场中,要依托当地文化特色与民族风情的特点,重点发展特异化旅游概念,禁忌同质化发展,凸显当地的地理文化个性,以便给人直观、明了的印象,从而吸引更多的游客。 In recent years, the rapid development of China’s tourism industry, fierce market competition, but closely related to the tourist information, the opening of tourist signs and personalized development of tourist destination and other aspects of the construction is still in its infancy, showing the development of tourism market is not Balanced phenomenon. In the tourism market, we must rely on the characteristics of local culture and ethnic customs, focus on the development of special tourism concept, taboo homogenization development, highlighting the local geographical and cultural personality, in order to give an intuitive and clear impression, so as to attract more Tourists.