广告创作越来越是一个人性化的东西。一个广告创作人,如果对人的本性没有深刻的认识、没有深刻的体认,是创作不出好广告的。其实广告比文艺作品更有力量去影响人。文艺作品还要经过一种情节来打动说服一个道理或者信息,而广告只用一句话、一幅画来展示他所要表达的商品信息,广告的要 Advertising is more and more a humanized thing. An advertising creator, if there is no deep understanding of human nature, there is no deep recognition, is not to create a good advertising. In fact, advertising is more powerful than literary works to influence people. Literary and artistic works also have to go through a plot to persuade a truth or information, and advertising only one sentence, a picture to show that he wants to express the product information, advertising