本土公司应当以开放的心态积极吸收国际资源,创造品牌化的运营之道,努力成为具有世界级竞争力的现代企业。具体说来,本土公司应以品牌资产为中心,在文化、人才、技术、客户、效益这五个方面借鉴国际名牌广告公司的经验,并结合本土特色不断创新,从而建构企业自身的核心竞争力,以实现在全球化竞争中的可持续发展。 Local companies should take an open mind and actively absorb international resources to create a brand of operation of the road, and strive to become a modern enterprise with world-class competitiveness. Specifically, local companies should take the brand equity as the center, draw on the experience of international famous advertising companies in terms of culture, talent, technology, customers and benefits, and innovate in combination with local characteristics so as to construct their own core competitiveness In order to achieve sustainable development in the globalization of competition.