2002年1月28日,旅游卫视开播,作为中国第一家旅游专业频道,在节目制作以及广告经营上都进行了积极的探索。2003年,旅游卫视的20个栏目中有19个栏目的制作和广告经营被分租出去,但是,结果就是当时段广告的价格被打到0.4折时依然卖不出去(2003年下半年频道的硬广告收入基本可以忽略不计)。 January 28, 2002, the launch of travel TV, as China’s first tourism professional channel, both in program production and advertising operations have conducted a positive exploration. In 2003, nineteen of the 20 sections of Travel and Tourism were sub-leased, but the result was that the price of the ad was still not sold when it hit 0.4% (second half of 2003) Hard advertising revenue can be negligible).