包装设计属于商业设计的范畴,紧随时代的发展而变化。平面构成作为三大构成之一,是平面设计的基础,包装设计在平面设计中的表现形式和呈现状态更为丰富和鲜明。在包装设计中,平面构成无论以怎样的形式进行表现,都应考虑到包装的产品定位,产品属性,品牌理念等方面。 Packaging design belongs to the category of commercial design, followed by the development of the times change. Plane structure as one of the three components, is the basis of graphic design, graphic design packaging design in the form and presentation status is more abundant and distinct. In the packaging design, no matter in what form the plane composition should be taken into consideration, the packaging product positioning, product attributes and brand concept should all be considered.