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2012年1月,曾经的世界胶卷大户柯达公司正式对外宣布申请破产保护。我们相信这个活生生的案例一定给大家带来诸多启示和思考,但酿成这场危机最根本的原因应该是公司面对市场变化趋势反应迟钝。管理层作风偏于保守,满足于传统胶片产品的市场份额和垄断地位,缺乏对市场的前瞻性分析,没有及时调整公司经营战略重心和部门结构。可见,企业的生存和发展一定要与时俱进、顺势而为。那么投资呢?答案也是肯定的,也要顺势而为,才能让
January 2012, once the world’s largest film maker Kodak Company officially announced the application for bankruptcy protection. We believe this living case will surely bring a lot of enlightenment and thinking for everyone. However, the most fundamental reason for this crisis should be that the Company is unresponsive to market changes. The management style is conservative and satisfies the market share and monopoly position of traditional film products. It lacks a forward-looking analysis of the market and fails to adjust the company’s business strategy center and department structure in a timely manner. Visible, the survival and development of enterprises must keep pace with the times, take advantage of the trend. So the investment? The answer is yes, but also take advantage of the situation in order to allow