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销量黯淡阿斯顿·马丁放弃“城市车”销量黯淡阿斯顿·马丁放弃“城市车”据外媒报道,由于阿斯顿·马丁生产的Cygnet销量不足150辆,该公司决定放弃生产所谓的畅销城市车计划。如此黯淡的销售业绩无疑对这家具有100年历史的英国跑车制造商是一个重大的打击。据了解,这款基于丰田77203.T iQ平台打造的车型从2011年开始投产阿斯顿·马丁早前曾希望每年售出4000辆,但却因售价高达3.2万英镑而销量黯淡。美国咨询公司IHS汽车行业分析师弗莱切(ian fletcher)表示:“就目前而言,高端超级微型车市场是一个很好的市场,但阿斯顿·马丁错误的认为,基于丰田iQ建造并打造富于想象力的内饰能够让消费者产生购买意愿,是阿斯顿·马丁在战略上的错误判断。”
Aston Martin sales to give up “urban car ” dark sales Aston Martin to give up “urban car ” According to foreign media reports, due to Aston Martin Cygnet sales less than 150 vehicles, the company decided Abandon the so-called best-selling city car program. Such bleak sales are undoubtedly a big blow to this 100-year-old British sports car maker. It is understood that this based on the Toyota 77203.T iQ platform to build the model started production in 2011 Aston Martin earlier had hoped to sell 4,000 a year, but because of the price as high as 32,000 pounds and sales were bleak. Ian fletcher, an auto industry analyst at IHS, a US consultancy, said: “For the moment, the high-end super-mini car market is a good market, but Aston Martin wrongly believes that Toyota iQ And creating imaginative interiors that will give consumers a willingness to buy is Aston Martin’s strategic misjudgment. ”