“战争属于商业竞争的一部分,同时,也是人类利益和活动的冲突。” 美国的菲利普·科特勒提出:营销就是人类交换过程中满足需要与需求的活动;美国营销协会给营销下的定义是:以引导商品和服务从生产者到消费者流动的商业行为。而“顾客是上帝”是第二次世界大战以来一直统治着世界营销史,但如今这看似至高无上的营销理论似乎将要崩溃了。接下来该是“战争论”一统天下了。 “The war is part of the commercial competition, at the same time, it is also a conflict of human interest and activity.” “Philip Kotler of the United States proposed that marketing is an activity that meets the needs and needs of the human exchange process. The American Marketing Association gives marketing It is defined as a business activity that guides the flow of goods and services from producer to consumer. And ”Customer is God“ has dominated world marketing history since the Second World War, but now seemingly supremacist marketing theory seems to be collapsing. The following is the ”war theory " dominate the world.