在生产力高度发展、商品日益丰富的今天,不断地有企业和商家高呼“生意难做”。这不仅是因为同类产品品种繁多,可替代性强,企业难以在竞争激烈的市场上找到立锥之地并立于不败;更有甚者,作为“上帝”的消费者不仅变得更聪明,爱挑剔,同时也更慎于掏出他们的钱包,以致有了“不买的消费者”的呼声。 Today, with the rapid development of productive forces and the increasingly abundant commodities, enterprises and businesses are constantly shouting “Difficulties in doing business”. This is not only because of the variety of products of its kind, but also of its strong substitutability, making it difficult for enterprises to find a place to stand in the competitive market and to remain undefeated. What is more, consumers as “gods” not only become smarter and picky, At the same time, they are also more cautious in pulling out their wallets, so that there is a “do not buy consumers” voice.