也许这是一个创造英雄的时代。一夜之间我们中国大地出现“十大策划人”及各式“策划大师”的时候,我深深地为我们广告人而感到骄傲,我常常向别人解释:我就是搞策划的!时间长了,我发现其实我们广告人远无法如此脱俗与潇洒。因为我们追求的广告效果并不仅仅是“轰动”、“畅销”这么简单。什么是最佳的广告效果?是最大限度的打开了产品的 Maybe this is a time to create a hero. Overnight, when the “Top Ten Planners” and all kinds of “Master Masters” appeared on the earth in China, I was very proud of our advertising and I often explained to others that I was planning A long time, I found that in fact we are far from advertising so refined and chic. Because we are looking for advertising effectiveness is not just “sensational ”, “selling ” so simple. What is the best advertising effect? ​​Is the maximum open the product